The best Side of Social Media Marketing
The best Side of Social Media Marketing
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allows organizations to leverage free promoting alternatives from eWOM (electronic phrase-of-mouth) tips between current and prospective buyers.|As being a marketer, You should utilize influencer marketing to reach new audiences and generate greater brand awareness, Web-site visitors, and revenue. The tactic involves finding acceptable influential people today and incentivizing them to inform their followers about you.|The gives that seem Within this desk are from partnerships from which Investopedia gets compensation. This payment may well affect how and in which listings seem. Investopedia would not include things like all provides available from the marketplace.|But When you have extra time than dollars, and want to generate sustainable expansion, you may use search engine optimization (Search engine marketing) to bring organic and natural traffic to your web site as an owned channel. Or to gain backlinks from other sources to push referral visitors (and increase your Web page?�s authority).|Each and every client is at a novel point in their shopper journey. Some are just browsing; Other people are all set to buy. Content assists them all.|Marketing campaign messaging need to carefully align with objectives, but until finally you have got a scope to your campaign, you might battle to map out A prosperous system.|More time on your internet site doesn?�t warranty they?�ll invest in, but it retains your brand within their minds. And whenever they?�re ready? They?�ll know where to go.|SEM is an umbrella phrase for procedures like search engine optimisation (Search engine marketing) and PPC. It encompasses routines that aim to improve a brand?�s visibility and success on search engines like google.|Laura is often a freelance writer specializing in small business, ecommerce and Way of life content. As a little small business owner, she's captivated with supporting other business owners and sharing information that can help them thrive. Her work continues to be featu...|Don?�t forget that you can be very unique; you don?�t really need to, and possibly shouldn?�t be, looking to goal your whole viewers with one particular campaign or collaboration. Rather, focus on segments of individuals that might be hugely engaged.}
As social media utilization grows all over the world, both of those by way of Personal computer and mobile units, the opportunity to generate income from selected consumer populations can be a increasing business rife with competition for views and clicks. All Cookies?? you agree to the storing of cookies on the system to boost web-site navigation, analyze internet site use, and guide in our marketing attempts. Privateness Plan|This kind of word-of-mouth advertising not just reaches an usually inaccessible viewers but additionally carries the implicit endorsement of someone the recipient is aware of and trusts??making|creating|producing|generating|building|earning} the development of shareable content amongst The most crucial approaches social media marketing drives development.|Now that you just?�re pondering accomplishing LinkedIn influencer marketing for your brand, the following clear question is how to find the proper LinkedIn influencer to your campaign.|When Editor testimonials a passage, It can be underlined that has a dotted line. To revisit a resource or insert a citation, simply click the passage.|In truth, comparing the growth in desire for influencer marketing with content marketing really shows exactly what an enormous offer the tactic is:|Prepare: Start out by producing a content marketing prepare that establishes your mission and sets unique, measurable plans.|Also, social media delivers a way to gather feed-back from buyers in true time, permitting for immediate interaction and simplicity in interaction.|Social media is usually a strong Resource for driving traffic to an internet site or on-line retail outlet. By sharing persuasive content, enterprises can really encourage end users to click through and take a look at their offerings. This can lead to amplified Internet site visits, conversions and, in the end, higher profits.|The Forbes Advisor editorial group is unbiased and goal. To assist assist our reporting function, and to continue our power to supply this content without spending a dime to our audience, we obtain payment from the companies that advertise over the Forbes Advisor website. This payment originates from two principal resources. Initially, we offer paid out placements to advertisers to existing their gives. The payment we receive for all those placements has an effect on how and where by advertisers??gives appear on the positioning. This great site will not include all providers or products and solutions available within the market. Second, we also incorporate links to advertisers??gives in many of our content articles; these ?�affiliate inbound links??may produce cash flow for our web-site when you click on them.|Infographics are a terrific way to dispense advanced information, and ensure it is very simple to share that details with Many others.|In this post, I will delve into the importance of social media in marketing, exploring its essential benefits and techniques for productive utilization and describing why you must set social media at the forefront of the marketing tactic.|Though micro-influencers??followings might be more compact than famous people, their qualified audiences are engaged and interact with content that these content creators put out.|Communities enable you to question and remedy thoughts, give suggestions, and hear from professionals with prosperous know-how.|This information and facts provides a further idea of your target market and can be employed to tailor marketing initiatives and make more related, engaging content.|Every single platform is usually specialized and demands its have understanding. Also, social media platforms are frequently transforming their algorithms and insurance policies that may enable it to be tricky to forecast and keep achievements.|Communities assist you talk to and remedy questions, give feedback, and listen to from experts with loaded know-how.|The main change is PPC is paid targeted traffic and SEM handles a number of procedures, including PPC and content marketing.|The power of social media marketing emanates from the unparalleled capability of social media in 3 Main marketing places: link, conversation, and consumer info.|Consumer Knowledge A perfectly-made social media marketing plan delivers another a must have useful resource to boost marketing results: client information. Rather than getting overcome because of the 3Vs of massive data (volume, selection, and velocity), SMM applications possess the ability not only to extract buyer details but in addition to show this gold into actionable market Examination??or even|or perhaps|and even|as well as|or maybe|or simply} to employ the data to crowdsource new techniques.}
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both equally immediate and on account of an increase in brand queries on Google. Gross sales and Conversions. At the end of the day, most marketing strategies have the final word goal of creating dollars.|While demographics like age can assist you get yourself a tough idea of in which your viewers hangs out, there are equipment that will tell you precisely which platforms your target audience takes advantage of most frequently.|Standard advertisements are declining in success, whereas influencer collaborations continue on to be ever more thriving. This is essentially due to the actuality that customers prefer social posts to traditional ads and engage with them in a totally various way. Looking at an influencer collaboration would not really feel like you are now being advertised to in the identical way.|The best content marketing normally begins with giving participating, memorable activities for an audience. What medium is made use of will count on who you are attempting to achieve, but will possible include a few distinctive varieties of content as a way To maximise the two consideration and retention.|The three major elements that will establish no matter whether your ad might be displayed and its place include:|Your content distribution approach very likely will involve some distinctive specific channels. And you might have many content (new and previous) that you might want to distribute.|You could find extremely concentrate on influencers in virtually any specialized niche, that means you are able to attain your specific consumer demographic with specific campaign promotions. Influencer marketing is an amazing way to succeed in new audiences who're actively participating with content and may present you with a Expense-productive method to promptly raise brand awareness of products and firms.|Don?�t Enable An additional quarter go by and not using a good content technique in position. Whether you start with a simple site, an e mail publication, or maybe a number of how-to films, the significant detail is to start building precious content that speaks towards your audience?�s wants.|Advocate marketing is a lot like term of mouth marketing, however, you are encouraging brand advocates to inform your Tale and reward them for doing this, making a authentic relationship among brands and customers.|For example, if a person goes to Google and queries for bicycle rentals in San Diego, it can Display screen advertisements from firms that enter keywords and phrases for example ??bike|bicycle} rentals in San Diego??or ?�bicycles for lease in La Jolla.??Paid out distribution refers to all sorts of paid out ads and platforms that distribute or endorse your content for your rate.|The tactic generally will get baffled with other kinds of marketing, partly due to a crossover between distinctive techniques, but to essentially realize what affect marketing is, you must understand how it differs from other methods.|When you understand your targets, it is possible to scout LinkedIn manually to discover the influencers who match your criteria.|Running qualified strategies can increase your return on investment decision and assist achieve your marketing plans. One example is, we, currently being a Ny-only business at the moment, can focus on our advertisements to the individuals in the The big apple region who have an interest within our choices for example parties, gatherings, hospitality and happenings in and close to Ny city.|Content marketing can be a kind of inbound marketing that seeks to catch the attention of, interact, delight and advise a target audience. It?�s the whole process of making and sharing content that potential customers will get pleasure from and find worthwhile.|Every time Google Lookup has got to choose which ads will seem to the search results, an advertisement auction occurs. This is certainly how Google establishes which on the applicable ads to Exhibit.|Base Line Anyone can start PPC strategies by conducting search term investigation, producing ad copy and taking part in ad auctions. As opposed to getting pressured to possess a significant budget in your campaign, you can start little or pause campaigns at any time.|Influencer marketing is an enormous deal, and to be a marketer, you are able to not disregard it like a tactic if You aren't already working with it.|Brands do the job Using these people today (often called influencers due to impact that they have got above their followers inside the social-very first planet that we live in) to reach their networks of followers to promote their products and services.|Obtain your target market suitable, and you'll be set to learn massively from a collaboration. Get this Improper, and it might not merely be considered a waste of your time and financial commitment but may be embarrassing.|Being an influencer, it?�s your duty to create these disclosures, to generally be informed about the Endorsement Guides, and also to comply with legislation in opposition to deceptive advertisements. Don?�t count on others to get it done for you personally.??Once your content marketing is so good that you've recognized a faithful consumer foundation, the advantages received?�t quit there.|Together with supporting this shopper marriage, content marketing also aids make it less complicated for the clients to become champions within your brand and aid in boosting awareness.|We?�ve stated seventeen incredible architecture startups that present new capabilities for modeling, fabrication, project management, and even more to evolve sector techniques.|From Instagram and TikTok to YouTube together with other platforms, brands are collaborating with preferred persons to reach their community of followers and endorse their services. As the recognition of social media has speedily risen, so has the investment decision and interest in influencer marketing.|This really is precisely what we do at Backlinko, and we generate around 14K customers every month from referring web-sites that connection back to us.|Content marketing isn?�t just a trend, it?�s the foundation of many profitable marketing tactics on line. Visualize any fantastic brand, and odds are, they?�ve acquired content that speaks to their audience.}
regular??individuals to market their services. Around this, the investment in micro-influencers boomed.|As the first step to crafting An effective technique, you must established your aims; if you don?�t understand what good results appears like, how Did you know what has and hasn?�t labored?|Because of this, most modest to medium-sized brands will prefer to collaborate additional with micro and nano influencers in the approaching times.|Do not neglect to keep watch over emerging field traits to develop extra suitable collaborative content|Generally be ready to have open discussions about the way in which an influencer designs to reveal your collaboration, and make the effort to be aware of the pointers And the way these carry on to vary.|Preserving ambitions in mind, identify who it is actually you want to target, understanding unique demographics.|Collaborations transpire with influencers on distinct channels, and no two methods need to be the exact same; it helps to be familiar with the most well-liked and efficient platforms and formats which have been being used on Just about every.|Since it can assist you comprehend who it is advisable to companion up with to distribute your content.|The most crucial difference between both of these techniques is affiliate marketers are typically paid out a Fee whenever a sale is designed, and influencers a flat charge that isn?�t tied to revenue.|We do not give monetary assistance, advisory or brokerage solutions, nor will we propose or suggest persons or to buy or promote particular stocks or securities. Functionality information and facts might have transformed Considering that the time of publication. Earlier efficiency will not be indicative of future outcomes.|In case you endorse an item as a result of social media, your endorsement information should really make it apparent when you have a connection (??material|materials|content|substance|product} link?? Together with the brand.|One example is, if you utilize electronic mail marketing, the people today on the email listing rely on your organization more than enough to provide you with their Speak to details.|The simplest content marketing strategies are made up of four pillars: shopper, cost, benefit and conversation.|??Evaluate your general performance. Monitor your social media metrics and use the information to refine your approach. Recognize what is Operating perfectly and what is not, and make changes accordingly.|However , you can?�t just use the exact same format and messaging on just about every platform and be expecting it to conduct nicely.|With this campaign, Buffer partnered with influencers who showcased their operate from anyplace, which include inspiring stories and useful guidelines.|Target your endeavours on Placing collectively a marketing campaign quick that clearly communicates both equally your objectives and what it is actually you want an influencer to collaborate with you on; the clearer That is, the more effective you can be in landing those hugely important collaborations.|By examining social media figures and tendencies, you are able to select which platforms are the best in good shape on your brand.|And when you?�re working with influencers, You need to use parameters from the URLs they share to attribute any site visitors or conversions to the things they put up.|Content can directly result in additional product sales. After you?�re seen as dependable, persons By natural means decide on you in excess of Many others. Add distinct calls to action, so you enable it to be easy for them to evaluate the next move.|To maximize some great benefits of social media marketing, corporations should really carry out the following techniques:|As of late any individual by using a smartphone can be quite a brand ambassador or influencer. Many shoppers get pleasure from consuming content created by Other individuals whom they see as ??real|genuine|actual|true|authentic|serious},??as opposed to image-excellent marketing set out by organizations with unrestricted budgets.}
Operating an influencer marketing campaign on LinkedIn is not really plenty of. You should measure The important thing metrics and ROI to analyze If your marketing campaign is on the proper track.??and hyperlink to marketing landing web pages.|Good quality Score refers to Google?�s score of the relevance and quality within your PPC, advert copy and landing site.|People today sense the necessity to be informed by accurate facts, and if they lack confidence in their particular know-how, they switch to others inside the hope that they can deliver them with the proper details.|Idea: Whilst you may alter the formatting and messaging, keep your branding dependable across all distribution channels (like In general type, colours and many others.). This aids individuals recognize your organization irrespective of the System. Step 5: Develop a Content Distribution Calendar|It costs little to add a site to an present Web site and is a superb destination to share sights from professionals, mirror on the brand values or home an FAQ area. The moment written, website posts may be used repeatedly to create new content, including infographics and video clips.|LinkedIn influencers have by now crafted a rich audience base that is highly aligned with a specific market or curiosity.|Laura is often a freelance author specializing in smaller business enterprise, ecommerce and lifestyle content. As a small business owner, she is enthusiastic about supporting other entrepreneurs and sharing details that can help them thrive. Her function is featu...|An enormous Portion of building a winning content distribution strategy will likely be deciding on the suitable channels.|Dealing with this style of influencer causes it to be simpler to attain big quantities of people and associate your brand with large-name stars. Having said that, it is dear, generating the barrier to entry much higher for many enterprises.|People will bounce When your landing web page isn?�t powerful, although your ads are optimized. A superb idea is to keep strengthening the content and calls to action (CTAs) in your landing web pages to lower bounce rates.|User-generated content has the potential to succeed in audiences who might have no interest in looking at a weblog short article or deciphering an infographic, but can Certainly be persuaded to get a product that is definitely trending on social media.|The Show URL is the leading URL, or household webpage, of your web site and allows the searcher to learn in which they are going after they click your advertisement when the location URL is the particular URL which the searcher will probably be about to.|One of the crucial good reasons these individuals are acquiring additional traction on their own LinkedIn content is due to their certain area of interest awareness along with a very participating Local community. Collaborating Using these influencers would not melt away a gap in the marketing spending budget.|If your online business target will be to mature conversions from an SMM marketing campaign by fifteen% in just a few months, then utilize a social media analytics Software that steps the success within your marketing campaign from that precise concentrate on.|Primarily young generations rely on influencers as well as their product or service suggestions and promotions way a lot more than superstars and Other individuals who endorse items, and marketers can make the most of the. In spite of everything, why put money into collaborating with somebody that your audience doesn?�t trust?|Just after ten years of expertise in Corporate Communications and content generation, Chayanika commenced the second innings of her career to be a B2B Tech and SaaS content writer. She focuses on crafting facts - driven and actionable content. She's also a trained classical dancer and also a passionate traveler.|Website posts is usually exceptionally useful in answering thoughts connected with a topic or product or service, specifically when they are created with search engine optimisation (Web optimization) in mind.|Viral Marketing One more SMM technique that depends on the viewers to crank out the message is viral marketing, a revenue strategy that makes an attempt to induce the swift spread of word-of-mouth solution facts.|Paid social media promoting can also be a hugely effective way to achieve a focused viewers and push conversions. Most platforms like Facebook, Instagram and TikTok supply Innovative focusing on selections that allow for businesses to succeed in certain demographics, pursuits and behaviors.}
All All those devoted purchasers have family and friends who will need brand recommendations from an individual with a constructive to start with-individual working experience. This implies significantly-achieving perks to suit your needs, without having additional operate desired. or solutions to new audiences, access may be a terrific aim. In the end, if your influences are qualified, a target attain is often a terrific way to optimize the number of individuals that develop into conscious of your featuring.|Social media platforms present a powerful channel for achieving and interesting with a substantial audience, which often can aid maximize brand awareness and recognition.|Who're the people who align with the brand value and also have exactly the same list of audiences as your target audience? Here are several ideas to help you uncover the right LinkedIn influencers.|But in other situations, some brands decide to pay for better-level content, for example online video testimonials. These fees will increase up, since you?�ll must spending plan to get a videographer, modifying and placement, as well as paying the talent who appears while in the online video.|Social media marketing has transformed the way in which firms can impact consumer conduct?�from selling content that drives engagement to extracting particular data that makes messaging resonate with customers.|In many ways, influencer marketing would be the electronic Variation of our offline friends??impact on our purchasing patterns. It is just human mother nature that we make thought of buys that are educated by what relatives and buddies users have recommended or experienced.|Key phrases are the primary developing blocks of paid search strategies, so it?�s truly worth finding the time to make a keyword record intently relevant to your services and products.|The pure character of the tactic and the equipment readily available indicate you are able to sector to really specific area of interest audiences, but you need to know who This is certainly.|These 20 pet startups are Conference expanding pet treatment needs with everything from telehealth to action trackers with useful innovations for modern pet mom and dad.|Visualize this: you?�re scrolling via your Instagram feed when an advert pops about an excellent sale your preferred outdoor retailer is acquiring, finish with an image of that kayak you had been eyeing that?�s now thirty% off.|Also frequently working on a shell out-per composition are white papers, Though In such cases There's a demand for each down load. For this content marketing approach cost, you?�ll also have to factor in any costs associated with the website host furnishing storage to the doc.|If you would like learn how to create the right foundations for achievement, look at our in-depth guide to content marketing. And also to streamline your initiatives, you?�ll also choose to arm your self with the best content marketing applications.|Questioning precisely what is foundational to making A prosperous paid lookup campaign? Let?�s look at these 4 areas to get you on the right keep track of.|This might be via earned channels, like getting backlinks and social shares from Internet sites and accounts they comply with or interact with.|Sticky content could be the marketing time period for interesting content that engages clients in the beginning glance after which influences them to buy items and share the content.|Nonetheless, Yet another vital metric is focused on the business enterprise: response price/time (how frequently and how briskly the company responds to shopper messages).|Equally as you need to know your viewers and ambitions, before you start achieving out to influencers, you should identify your marketing campaign?�s messaging. This may vary drastically depending upon the targets and intent of collaborations.|Trying to keep on top of This may be tricky. So, produce a content distribution calendar to help you and your workforce realize:}
Effectively leveraging social media might help companies Develop powerful brand awareness, engage with clients and drive meaningful results. The strength of social media is simple, and it can be important for firms to embrace this strong marketing Device to do well in today's electronic landscape. chairs??and noticed the hundreds of benefits that pop up. How will you select what hyperlinks to click to start with and, at some point, which to acquire from? Company A has an outdated Internet site, small-high quality graphics, no social media presence and small product descriptions.|Engage: Change your viewers into shoppers or sales opportunities through interactive engagement along with your content.|Ideally you do have a first rate notion of this already. Nevertheless, heading deeper on the small print can make it simpler to comprehend where to focus your distribution endeavours.|Mid-roll places are classified as the priciest, considering that listeners and engagement are at their peak for the duration of these instances.|Following, use the knowledge you found out regarding your viewers in Stage 1 to pick which channels are very likely greatest for reaching them.|??Make substantial-top quality content. Regularly deliver participating and worthwhile content that resonates with your target market. Use a mix of textual content, photographs and videos to keep the followers intrigued.|For example, a purchaser searched for ?�sushi The big apple??and saw a PPC advertisement linked to a landing site of one's sushi cafe in the area. You?�re extra probably to transform searchers since your marketing campaign has built-in search phrases and landing internet pages.|Moreover, applications for example SpyFu let you really know what competition are doing so you may get ahead. You?�ll be able to find competitor key terms, monitor their strategies and look through their Google ads.|Influencer marketing is perhaps the speediest-rising channel at this time. It opens up an entire host of alternatives for brands aiming to drive specific increases in awareness and spot their services before new audiences.|Also, be sure you adhere to LinkedIn?�s content guidelines relating to sponsored content and influencer collaboration.|It is not uncommon to view influencer marketing bewildered with affiliate marketing, especially since equally incentivize 3rd-get-togethers to advertise an featuring.}
An additional frequent confusion, the difference between influencer and advocate marketing, and it is not difficult to determine why. Us??button or invite visitors to request inquiries They simply may possibly.|This metric is measured on the scale of one to ten, with 8 to 10 deemed Excellent. A superb rating will raise your advert rank and reduce your Price tag-for every-click on.|Right before the rest, you need to determine your marketing campaign aims, which consist of obtaining your target market, generating the type of content you desire the influencer to build, and impacting The important thing metrics you wish.|As well as, we aid you from working day one with devoted account administration, instruction components and sources to market Semrush and generate income.|Moreover, social media platforms can supply beneficial insights into customer conduct and preferences if you evaluate details including likes, shares, comments and clicks.|If you haven?�t deemed making use of influencer marketing to develop your brand, we hope this short article has altered your mind.|In my own firm's situation, we initially hesitated to deploy extra assets into our social media marketing due to the fact we were a bootstrapped, source-constrained small business. We hesitated for the reason that we were not confident if these efforts would generate a dent in our bottom line or not.|The character of social media marketing also has a lot of benefits. Sharing back links to your internet site or website on social media may also help generate additional traffic to your site and improve the likelihood of conversions.|Any time you partner using a highly regarded and well-identified influencer, it lends rely on and credibility for your brand.|If buyers like your brand and are producing content about this on social media, you enjoy the key benefits of receiving some absolutely free marketing. If you are planning to get that up a notch and start partnering with influencers for a content marketing system, you?�ll possible need to spend.|So, whilst you may want to share a large-degree outline With all the creator on your following campaign, take into account leaving the creativeness independence to them for optimum outcomes.|Engaging with clients via social media channels might help Establish much better associations and foster buyer loyalty. It really is usually a cheaper choice than traditional promotion solutions, which makes it a lot more interesting for smaller or start off-up companies.|For the most beneficial benefits, ads in the group have to have a constant information. Make sure the copy aligns with people??search intent to transform your click-by way of rate.|An extended-time period connection is often a good idea over a just one-off engagement because the influencer will get time to familiarize by themselves with your presenting and can generate content that aligns well with your organization.|Details furnished on Forbes Advisor is for educational needs only. Your economical circumstance is exclusive and the services and products we critique may not be proper in your circumstances.|When a marketing concept is staying shared with most of the people far over and above the initial target market, it is taken into account viral?�a quite simple and inexpensive way to promote product sales.|Direct era: This is yet another vital metric that tracks the number of qualified prospects produced from every bit of content made by the influencer.|You may keep track of a variety of metrics to know your distributed content?�s functionality. Enable?�s break them down by channel sort.|For example, Backlinko distributes content by sending new blog posts to electronic mail subscribers every week:}
Referrals build believe in. If a person loves Whatever you do, their close friends could far too. The better part? You didn?�t should go the extra mile for it.
The compensation we receive from advertisers does not influence the recommendations or advice our editorial team offers in our posts or or else influence any from the editorial content on Forbes Advisor. Whilst we work hard to deliver exact and current facts that we predict you will discover pertinent, Forbes Advisor will not and cannot guarantee that any information and facts furnished is finish and can make no representations or warranties in connection thereto, nor to the precision or applicability thereof. Here is a list of our associates who present items that We've affiliate links for. as social platforms keep on to evolve and new platforms arise (The latest becoming TikTok) making it possible for more alternatives to generate awareness with influencer collaborations.|Based on the current trend, we could only count on to begin to see the rise of extra micro influencers and nano influencers on LinkedIn. Although macro-influencers have now uncovered their spot, micro and nano-influencers are finding extra recognition.|On LinkedIn, you would possibly share a carousel of graphics summarizing the key details from the write-up. Such as this:|Social media marketing also has the benefit of being broad and also qualified. Social media may also help corporations attain a wider viewers and boost engagement by means of shares, likes, responses, and other types of interaction. This can be especially true taking into consideration many customers forward content to friends and family who may very well be non-shoppers.|Brainstorming marketing campaign slogans or total briefs and concepts??kick it out with the park with smart automation.|Influencer marketing generally consists of an incentive (financial or otherwise) given to the influencer by a brand. The influencer is telling their followers about products or services since they happen to be compensated for doing this, possibly with income or items.|Nonetheless, influencer marketing has evolved, and electronic marketing influencers now have a far more definitive approach to content generation.|With Influencer Analytics specially, you may seek for influencers by channel or key word. Along with see information on influencers??metrics.|Note: When you may not truly ??own|personal|very own|possess|individual|have}??your social media profiles, when you don?�t very own the platform, you need to do nevertheless have control about what and once you post (Most of the time).}} 구글상위노출